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City Reads: Austin reads Medellín: “Keep Austin Weird” Won the Brand War and Lost the City

A view of the Austin skyline reflected in Lady Bird Lake, showcasing the rapid vertical expansion of the city’s downtown district. AUSTIN · March 27,...

City Reads: Seoul reads Medellín: 365-Day Festival City Is Seoul Doing Consciously What Medellín Did Instinctively

A public space in Seoul featuring modern architectural elements and green spaces designed for year-round community festivals. SEOUL · March 27, 2026 : When Medellín...

City Reads: New York reads Medellín: The $80M Future Fund Is a Brand Decision, Not a Finance One

Modern urban infrastructure merging with community spaces and financial centers in a dense metropolitan environment. NEW YORK · March 27, 2026 : New York City...

Medellín Didn’t Hire a Branding Agency. It Built Cable Cars.

The slogan arrived after the fact. That's what makes it true.  ---This is an insight article from bcdW Magazine. To read the full analysis, please...

City News: Singapore reads San Francisco: Asia’s AI Capital Is Choosing Its Own Stage

The Marina Bay Sands complex during the SuperAI conference, showcasing the integrated urban environment where Singapore is deploying its national artificial intelligence strategy. As the...

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A Hair-Appliance Brand Opens a Café and Bar in Ginza

Kinujo extends its identity into Tokyo hospitality  ---This is an...

A Hong Kong Brand and a Japanese IP Meet in Shanghai

SUNRISEPOP × hololive stage "holonatsu Paradise" with Shanghai-only goods  ---This...

Thousand-Year-Old Hanji Meets Six French Designers Inside a State Monument

"HANJIMANIA" lands at the Hôtel de la Marine for...

SAP Opens a “Store That Thinks” in SoHo

SAP × RE/DONE × N4XT build a Retail Innovation...
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